Greetings on Kirkwood is a locally owned, Indiana University-themed clothing and gift shop in the heart of Bloomington, Indiana.
A Bloomington staple since 1989, Greetings began working to expand their social media presence in 2018.
Beginning with less than 500 followers, we were able to increase Greeting's Instagram follower count by almost 2,500 followers through giveaways, photoshoots, and in-store challenges for customers.
Since 2018, I have helped with Greeting's social media periodically, most recently in Fall 2024.
In 2024, Greetings was featured on Indiana University's "What's Up Weekly" and was highlighted on their social media.
Greetings Instagram Feed 2024
Greetings Instagram Feed 2024
Greetings Instagram Feed 2024
Greetings Instagram Feed 2019
Greetings Instagram Content Examples 2019
Greetings Instagram Content Examples 2019
Greetings Instagram Content Examples 2019
SOCIAL MEDIA AND COVID-19
When COVID-19 hit the businesses around the world, Greetings on Kirkwood was in jeopardy.
As colleges took the lead in responding to the pandemic, Indiana University was one of the first universities to shut down and send students home.
Bloomington, Indiana's population was cut in half, and Greetings was forced to shut down.
In an effort to stay open, we took to social media. After cataloging a majority of our product, I was tasked with creating and quick and digestible catalog to post on Instagram and Facebook, allowing for orders through direct message and over the phone.
